Integrated marketing communication (IMC) requires a big-picture view of promotional planning; a total strategy that includes all marketing messages. You work for a multinational beverage company headquartered in Singapore. You have been put in charge of developing comprehensive marketing communication packages and want to ensure that you maximize the benefits for your company. To reach this goal, you work with department heads around the world to ensure that marketing and communications objectives support the corporate mission and strategies, and keep all staff informed about new developments. You also work with external partners, including advertising and PR agencies, to achieve a cohesive message for your brand and products. Which of the following statements is most likely to be true about your IMC effort? a. Your target market will be identified after the company has established an IMC strategy. b. Sending a unified positive message about your company is often not a priority. c. Developing multinational integrated marketing communication is likely to contribute to the duplication of communication efforts. d. IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone.

Answers

Answer 1

Answer: IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone

Explanation:

Option A is wrong as the target market will not be identified after an IMC strategy has been established by the company.

Option B is wrong because it's important to send a positive message that's unified about the company.

Option C is wrong as the development of the multinational integrated marketing communication won't lead to the duplication of communication efforts.

The statement that is true about the IMC effort is that "IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone.

Therefore, the correct option is D.


Related Questions

how do i become brainless?

Answers

Answer:

If you're talking about brainliest then just answer a bunch of questions that you know the answer to and provide an explanation. You'll get one sooner or later. But if you're talking about actually going brainless, just donate your body to science. They'll probably remove your brain and experiment with it for a bit.

On June 30, 20X4, Ank Corp. pre-paid a $19,000 premium on an annual insurance policy. The premium payment was a tax-deductible expense in Ank's 20X4 cash-basis tax return. The accrual-basis income statement will report a $9,500 insurance expense in 20X4 and 20X5. Ank elected early application of FASB Statement No. 109, Accounting for Income Taxes. Ank's income tax rate is 30% in 20X4 and 25% thereafter. In Ank's December 31, 20X4 balance sheet, what amount related to the insurance should be reported as a deferred income tax liability

Answers

Answer:

$2,375

Explanation:

Calculation to determine what amount related to the insurance should be reported as a deferred income tax liability

Using this formula

Deferred income tax liability=Accrual-basis income statement* Tax rate

Let plug in the formula

Deferred income tax liability=$9,500*25%

Deferred income tax liability = $2,375

Therefore The amount that is related to the insurance that should be reported as a deferred income tax liability is $2,375

What action can you take to provide the most help to a team that has worked together for more than a year and is familiar with the project work

Answers

Answer: Aim should be reemphasized regularly, deadlines set and there should be a reward system.

Explanation:

Over familiarity breeds negligence or lost of steam or enthusiasm in a project. They are things that should be put into place to avoid being to familiar with projects and sleep on them;

- The aim and objective for which the was started should be reemphasized daily or weekly, this would help the team have it in mind that they would need to be on their best

- Deadline should be sets for smaller aspect of the project. The project should be split into phase and deadlines set to meet up each phase

- There should be a reward system. This strengthens the team to do more and make the team know that their value and input is well appreciated

What is the difference between a wholesaler and a retailer?

Answers

Answer:

The main difference between wholesaler and retailer is that wholesaler are people who buy products in large quantities for reselling purpose to earn a profit whereas retailer is a person who sells products to the final consumer in small quantities.

Explanation:

The primary difference between wholesale and retail is that the former is a business-to-business model and the latter a business-to-consumer model. In a wholesale model, you don't sell products directly to consumers. ... In a retailing model, you obtain products from a distributor and sell products directly to consumers.

" The capable manpower is the key factor of any vocation ". Justify this statament with suitable examples .

Answers

Explanation:

The skilled workforce is related to the set of skills and knowledge that an individual has accumulated and that enables him to perform some function with technical knowledge and effectiveness.

The vocation can be understood as a personal inclination for the individual to choose to pursue a profession.

Therefore, vocation and training are related in the sense that when there is a vocation, there must be training for it to be legitimized.

An example of skilled labor can be the workforce in a civil construction, where each resource and technical skills must be employed in order for the final work to take place as planned in a safe and effective manner.

Which of the following would be the best place to discuss your interests or extracurricular activities?

A. Internship
B. Cover letter
C. Résumé
D. Thank you letter

Answers

Answer:

B. A cover letter

Explanation:

An internship is a student working in an organization, a cover letter (which is the right answer) can state your interests or extracurricular activities to show your interest in taking the job, a resume is for your past job experiences and a thank you letter is... a thank you letter-

Which of the following is a fixed cost for a company that sells greeting cards online and mails the printed cards to customers?

Answers

Answer:

D

Explanation:

A. The paper and glue to make the cards B. Hourly workers who assemble and ship the cards C. Packaging and shipping costs D. A paper cutting machine

Fixed costs are costs that do not vary with output. e,g, rent, mortgage payments

If production is zero or if production is a million, Mortgage payments do not change - it remains the same no matter the level of output.  

Hourly wage costs and payments for production inputs are variable costs

Variable costs are costs that vary with production

If a producer decides not to produce any output, there would be no need to hire labour and thus no need to pay hourly wages.  

The manager of a local monopoly estimates that the elasticity of demand for its product is constant and equal to –3. The firm's marginal cost is constant at $20 per unit.

Answers

Answer:

2/3P

$30

Explanation:

Here is the complete question

The manager of a local monopoly estimates that the elasticity of demand for its product is constant and equal to -3. The firm’s marginal cost is constant at $20 per unit.

 a. Express the firm’s marginal revenue as a function of its price.

b. Determine the profit-maximizing price.

A monopoly is when there is only one firm operating in an industry. there are usually high barriers to entry of firms. the demand curve is downward sloping. it sets the price for its goods and services.

An example of a monopoly is a utility company

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

If the absolute value of price elasticity is greater than one, it means demand is elastic.  

Marginal revenue = price x ([tex]\frac{1 + E}{E}[/tex])

Where e = elasticity

MR = P x [tex]\frac{1-3}{-3}[/tex]

MR = 2/3P

Sherwin-Williams employs outside sales representatives who work with customers such as paint contractors and facility managers to procure the Sherwin-Williams paint or wall coatings for their projects. A typical sales representative maintains approximately 150 accounts, and the sales representative identifies the annual revenue potential for each account. Sales managers oversee this process and establish _______,

Answers

Answer:

quotas

Explanation:

The 2 primary decision making styles include intuition and brainstorming. (true or false)

Answers

I know it’s false cuz I done it

A frog sitting at the edge of a water puddle. The mud and dirt surrounding the pond is labeled A, the frog is labeled B, and the water is labeled C. Fill in the blank with the correct sphere label. A: B: C:

Answers

Answer:

Label A - geosphere

Label B - Biosphere

Label C - Hydrosphere

Explanation:

Remaining part of the question is attached as image

Solution

The label A is the geosphere as geosphere represents the land with all earthly features such as soil , rocks, boulders etc.

Label B is the biosphere , Biosphere comprises of living organism since frog is a living organism , Label B is biosphere

Label C is the hydrosphere as it comprises of water bodies

Answer:

Label A - geosphere

Label B - Biosphere

Label C - Hydrosphere

Explanation:

edge 2022

List five organizations where you could volunteer your services. Describe the type of work you might perform for each organization.

Answers

Answer: Five organizations I can volunteer my services are;

Total plc

Shell

Cheveron

Halliburton

Schlumberger

Explanation:

Five organizations I can volunteer my services are;

Total plc

Shell

Cheveron

Halliburton

Schlumberger

Total; I would work as a procurement officer. I would be helping the organization procure their items easily,fast and affordable from the right source

Shell; I would work as an a geologist, to identify locations where natural resources like crude oil can be found

Cheveron; I'll work as an I.C.T personnel

Halliburton; I'll work as a mechanical engineer

Schlumberger; I'll work as a mechanical instructor on air compressors

Portia Grant is an employee who is paid monthly. For the month of January of the current year, she earned a total of 9,188. The FICA tax for social security is 6.2% of the first $118,500 of employee earnings each calendar year and the FICA tax rate for Medicare is 1.45% of all earnings. The FUTA tax rate of 0.6% and the SUTA tax rate of 5.4% are applied to the first $7,000 of an employee's pay. The amount of federal income tax withheld from her earnings was $1,524.57. Her net pay for the month is:______ (Round your intermediate calculations to two decimal places.)

Answers

Answer:

$6,960.54

Explanation:

Gross payment = $9,188

Social security tax = 6.2% × $9,188 = $569.66

Medicare tax = 1.45% × $9,188 = $133.23

Federal income tax = $1,524.57

So, Net Pay = Gross Payment - Federal Income Tax- Social security Tax -Medicare Tax

By putting the value, we get

= $9,188 - $1,524.57 - $569.66 -  $133.23

= $6,960.54

Insurance is an example of a(n)_______


A) fixed cost
B) opportunity cost
C) variable cost
D) none of the above

Answers

Answer:

Based on my research I believe that the answer is 'A. Fixed Cost'.

Explanation:

I hope this was helpful, have a blessed day.

ANSWER

Based on my research I believe that the answer is A- Fixed cost

Explanation

Fixed cost are those cost which are not output dependent .

Fixed cost are fixed till certain level of output.

Fixed cost per unit charges with output.

I hope this was helpful

Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. Refer to Academic Standard, Inc. Amanda's interaction with ASI is an example of

Answers

Answer: B2B

Explanation:

Based on the information given, we can infer that the interaction of the employee with ASI is an example of B2B..

Business-to-business simply means a form of transaction that is done between businesses, such as between a manufacturer and the wholesaler. It doesn't take place between the producer and the consumer.

If you have $21,000 in your FDIC insured bank account and your bank goes bankrupt, you will receive

A. $5,000

B.12,000

C.21,000

D.$42,000

E.Nothing

Answers

Nothing in your bank account
ANSWER: E. Nothing

Bankrupt is in a way like when everything is gone

For example

If someones parent goes bankrupt you’ll maybe need to sell your house or a couple valued items because you have nothing

Direction: Fill the missing word/or group of words to complete the following statement.


1. Tools which are made of ________ should be kept clean and sanitized properly
in preparation for the next patron.
2. Empty bottles and containers are _________
in a covered trash bin.
3. Finger bowls must be _________ before use of every client.
4. Table tops and door handles are wiped with ___________
and the floor
should be mopped with disinfectant as well.
5._________ wastes should be disposed off as recommended by local
authority.





help me please, I need answers now​

Answers

Answer:

explanation

Explanation:

steel

always

washed

cloth

plastic?

Inflation is expected to increase steadily over the next 10 years, there is a positive maturity risk premium on both Treasury and corporate bonds, and the real risk-free rate of interest is expected to remain constant. Which of the following statements is CORRECT? A. The yield on 7-year corporate bonds must exceed the yield on 10-year Treasury bonds. B. The Treasury yield curve under the stated conditions would be humped rather than have a consistent positive or negative slope. C. The yield on 10-year Treasury securities must exceed the yield on 7-year Treasury securities D. The stated conditions cannot all be true they are internally inconsistent. E. The yield on any corporate bond must exceed the yields on all Treasury ; bonds.

Answers

Answer:

C. The yield on 10-year Treasury securities must exceed the yield on 7-year Treasury securities

Explanation:

Due to the fact that inflation would be rising steadily, the yield curve would be upward sloping. The yield curve would be humped if inflation is expected to increase the medium term and then decrease in the long term.

Due to increasing inflation, investors would want a higher rate of return in the long run compared to the short run. This would ensure that their purchasing power remains the same. Thus, the yield  on 10-year Treasury securities must exceed the yield on 7-year Treasury securities

corporate bonds are more risky that treasury bonds. so, for the same maturity, investors would demand a higher return on corporate bonds than on treasury bonds

which of these is the best example of psychological pricing
a.$19.99
b.$20
c.$55
d.$50.00

Answers

[tex]\mathfrak{\huge{\orange{\underline{\underline{AnSwEr:-}}}}}[/tex]

Actually Welcome to the concept of Psychology.

Psychological pricing refers to the type of price which can make any customer think that the price is less, but in truth they count the same amount with a negligible difference from the original price.

Here the best example is,

A.) $19.99

here it refers as people are spending less money than $20 ,but in real there is negligible difference in both them hence, it is a psychological pricing.

The use of pricing to sway a customer's purchasing decisions or spending patterns is known as psychological pricing. The best example of psychological pricing is $19.99. Option (a) is correct.

What do you mean by Pricing?

Pricing is the process of determining the value that a manufacturer will receive in exchange for their goods and services.

The psychological cost to the consumer is $19, not $20, if a product's price is $19.99 rather than $20. Therefore, $19.99 is a cheaper price than $20 for consumers. This tactic may help the product in the market sell more.

The use of pricing to sway a customer's purchasing decisions or spending patterns is known as psychological pricing. The objective is to satisfy a customer's psychological need, whether that need is to save money, invest in the best product, or receive a "good deal."

Therefore, Option (a) is correct. The best example of psychological pricing is $19.99.

Learn more about Pricing, here;

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Can anyone help plz?

Answers

Explanation:

this is easy to understand and even to answer so if I tell u the answer

how will u learn to do things yourself. By me being a business Woman i learn't that in order to gain sumthing in life u have to do it yourself

When formatting your resume, it is important to ____
a. Order the content logically
b. Make the overall design appealing
c. Ensure the grammar and spelling is flawless
d. All of the above

Answers

All of the above When formatting your resume, it is important to do all

The options strategy of a Bull Put Spread is best described by: Short a call with a strike price higher than the put you are long, on the same underlying asset Long a put with a strike price lower than the put you are short, on the same asset None of the answers Long a put with a strike price higher than the put you are short, on the same underlying asset Short a put with a strike price lower than the call you are long, on the same underlying asset

Answers

Answer:

Long a call with a strike price lower than the call you are short, on the same underlying asset

Explanation:

A bull put spread would involve one short put having a high strike price and 1 long put having a less strike price. It would be created for the net amount collected and the profits arise from increase in the stock price or from time erosion or from both the things

The option strategy that should be best described is that the call would be long having a strike price less than the short call for the similar underlying asset  

When monetary authorities set interest rates, what happens to the money supply? Why is money supply important in monetary policy?

Answers

A change in interest rates is one way to make that correspondence happen. A fall in interest rates increases the amount of money people wish to hold, while a rise in interest rates decreases that amount. A change in prices is another way to make the money supply equal the amount demanded.

Answer:

The monetary authorities affect interest rates, which have a direct impact on the money supply in the economy. When the Fed reduces interest rates, industries and businesses borrow more money because their interest expense reduces. They can borrow money at a lower interest rate. When businesses invest money in new projects, they create more jobs, which reduces unemployment. Thus, people earn more money and their disposable income increases, which increases consumer spending. Additionally, because of increased output, there are more products and services on the market for consumers to buy. The increase in demand could drive up the prices of goods and services.

When interest rates are high, businesses have to pay higher interest rates on loans. They borrow less money, which can lead to economic stagnation due to a paucity of new investments and higher unemployment. As unemployment increases, the spending capacity of people decreases, which can further stunt growth because there is less money in the economy. Thus, interest rates have a huge and direct effect on the money supply in the economy.Explanation:

What had to develop in a society before sports and entertainment marketing made sense as a business?


1People with enough talent or skill had to emerge.
2More people needed to have discretionary income.
3Formal sports teams had to be formed.
4Traditional patronage by the wealthy had to end.

✓More people needed to have discretionary income.

Answers

Answer:

2. More people needed to have discretionary income.

Explanation:

Discretionary income is a form of income that an individual has or remains with after paying for the necessary expenses such as tax, utility bills, rents, foodstuffs, etc.

Hence, "More people needed to have discretionary income" in a society before sports and entertainment marketing made sense as a business.

The reason is simple; it is after people had satisfied the necessary expenses that's when they can pay for entertainment under normal circumstance

ds
Ithis list is in
order.
Zahn
Smith
Mason
Fitzpatrick
Billings
alphabetical
O incorrect
O ascending
O descending

Answers

The answer is descending
I think

In negative self talk, filtering is when a person _______. a. Focuses only on their problems, ignoring their successes b. Blames themselves for every problem, whether it was their fault or not c. Believes that every situation will end badly d. See themselves as a failure for not living up to impossible standards

Answers

Answer:

In negative self talk, filtering is when a person Focuses only on their problems, ignoring their successes

Explanation:

In negative self talk, filtering is when a person is being negative filtering positive stuff and turning it to something negative instead.

For example if someone passes a test but instead of being proud they feel as if they could have tried harder or gotten a higher grade, that person is filtering their success into negative things.

Hope this helps, Have a great day! :D

In negative self-talk, filtering is when a person focuses only on their problems, ignoring their successes. Thus, option A is the correct option.

What is negative self-talk?

When your inner voice is too critical and negative, it is said to be engaging in negative self-talk. It is gloomy and emphasizes the negative. Your self-esteem is damaged, and you are prevented from realizing your potential. It might give you the impression that you will fail even before you begin. Repetitive negative self-talk frequently doesn't correspond to reality.

Rumination, which is repeated with intrusive unpleasant thoughts, might result from it. You will experience negative thoughts about yourself most of the time. This might get you down, and it can be difficult to get back up once you're down. People with anxiety or depression frequently exhibit negative self-talk. It might be overwhelming and impossible to escape from the incessant negative talk.

Learn more about negative self-talk here:

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The Fed wants to fight inflation. What action should they take regarding the discount rate, the RR, or open market operations?

Answers

Answer: See explanation

Explanation:

Inflation is when there's a general increase in the price level in an economy. To tackle inflation, the Fed can increase the interest rate as this will discourage people or firms from borrowing and hence there'll be a reduction in the money supply.

Also, the Fed can sell bond to the public, thereby taking in the cash in the economy and reducing the money supply thus reducing inflation. Lastly, the Fed can also increase the reserve ratio for banks. When this is done, there'll be lesser money available in the economy.

In the heading of a cover letter, which of the following formats should be used for the date?
A.
11/10/15
B.
Nov. 10, 2015
C.
November 10, 2015
D.
11.10.15

Answers

The answer is A

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Answer:

C.  

November 10, 2015

Explanation:

Which of the following situations would not result in auditors adding an emphasis-of-matter paragraph or section to their report without modifying the remainder of the report? Multiple Choice Reference to a departure from GAAP that is material, but not pervasive, to the financial statements. Reference to a going-concern uncertainty facing the entity. Reference to a change in the method of accounting mandated by the issuance of a new accounting standard. Reference to an acquisition made by the entity during the most recent fiscal year.

Answers

Answer: Reference to a departure from GAAP that is material, but not pervasive, to the financial statements.

Explanation:

Based on the information given, the situation which would not result in the auditors adding an additional paragraph to their report without the modification of the introductory, the scope, or the opinion paragraphs of the report is option A "Reference to a departure from GAAP that is material, but not pervasive, to the financial statements".

Other options are incorrect. Therefore, the correct option is A

What is meant by equal behavior​

Answers

Answer:

Explanation:

Tose behaviour that demostrates equal towards other regardless of their religion, gender, caste, language etc. is called equal behaviour

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